Salon Owner | Business Coach | Leadership Mentor | Creator of The Salon Owner Blueprint

For over two decades, Patricia Nowakowski has been redefining what’s possible for salon owners and stylists alike. As the visionary behind Opulent Beauty Salon in Palos Heights, Illinois, and the founder of Opulent Beauty Pro, Patricia combines artistry, strategy, and leadership to help salon owners turn their passion into profit and their chaos into clarity.

What began as a single stylist’s dream has evolved into a thriving, structured, and high-performing salon built on empowerment, integrity, and innovation. Patricia’s philosophy is simple yet profound: true freedom in business begins with strong systems, clear leadership, and a mindset shift from stylist to CEO.

Through her signature program, The Salon Owner Blueprint, she teaches salon owners how to build scalable business foundations, implement proven systems for growth, and lead with purpose—without sacrificing balance, income, or freedom. Every method, tool, and strategy she shares has been tested and refined inside her own salon, ensuring her coaching is both practical and results-driven.

Known for her no-nonsense yet deeply empowering approach, Patricia helps entrepreneurs take radical responsibility for their success. She’s passionate about guiding leaders to develop strong cultures, mentor high-performing teams, and create businesses that thrive with or without them behind the chair.

When she’s not leading her team or coaching salon owners, Patricia hosts The Elevate Insider Podcast, where she dives into leadership, business growth, and the mindset required to rise above industry limitations.

Her mission is clear: to help salon owners lead with confidence, earn with intention, and create the kind of freedom they once thought was out of reach—because every stylist deserves to build a business and life they love.