Stop marketing to everyone. Start positioning your brand for the clients who value premium work.

A recent TikTok video went viral showing a client explaining how she paid $4,000 for extensions at a popular salon and the internet had plenty to say about it.
But the real story isn’t about price, it’s about value, positioning, and attracting the right clients.

This workbook breaks down exactly how to elevate your marketing, refine your message, and build a presence that speaks directly to higher-paying clients who appreciate quality, expertise, and transformation.

If you want to move away from discount-seekers and attract clients who trust your skill and are willing to invest, this guide will show you how.

What You’ll Learn Inside

• How to position yourself as a premium, in-demand stylist/salon

• Why your marketing must stop appealing to “everyone” if you want to attract luxury clients

• Brand and messaging shifts that signal high-value work

• How to showcase transformation, expertise, and specialization

• Elevating your online presence so it reads premium, not generic

• Understanding client psychology and luxury buying behavior

This is the strategic framework you need to step confidently into higher pricing and a higher-caliber clientele.

What’s Included

✔️ High-end client avatar worksheet
✔️ Online presence audit
✔️ Brand positioning prompts
✔️ High-value marketing content planner
✔️ Messaging exercises to elevate your brand voice
✔️ A 30-day premium positioning action plan

Everything inside this workbook is designed to help you clearly and confidently communicate your value and attract clients who are willing to pay for it.

Who This Is For

This guide is for stylists and salon owners who want to:

• Stop explaining or defending their prices

• Attract clients who value quality, transformation, and experience

• Raise prices confidently

• Build a luxury, niche, or specialty-based brand

• Move away from mass-market marketing and inconsistent clientele

If your work is premium, your branding and marketing should be too.
This workbook will help you bridge that gap.

Ready to Attract Higher-Paying Clients?

Download the Attracting High-End Clients Workbook for $9.99 or get it free inside The Insider, where members receive weekly private episodes and advanced salon business resources.

Start positioning your brand to match the level of client you want to serve.