The Elevate Podcast

The Elevate Podcast

Hosted by: Patricia Nowakowski & Megan Heurich

Join Patricia Nowakowski every Thursday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia...

All Episodes

Episodes

93. Taking Starbucks’ Strategies & Applying It To Your Salon For More Success & A Better Client Experience (with Melody Justen)

When you think of Starbucks, what do you think of? Mostly likely coffee. But thinking from a business perspective you might think of a large, corporate, successful company with a consistent experience. Salon...
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92. "I Got Sued For $100K Over A Non-Compete Agreement, Now I Share My Story To Help Other Stylists" (with Dana Wexler)

Many times we blindly sign contracts and agreements without carefully reading all the details. Non-compete agreements are definitely one of those types of documents in our industry. It used to be industry standard....
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91. Owning A Rental Salon Isn’t As Glamorous As You Might Think (with Tracy Powers)

I oftentimes hear people talk about owning a rental salon like a golden ticket. That if you switched to this structure, your problems would melt away and life as a business owner would become so much easier. As a...
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90. Why Blindly Following What Other Salons Are Doing Might Be A Big Mistake (with Rob Hinds)

It's so easy today to learn about what other salon owners are doing in their business and wonder if we should do the same. (Especially when it seems wildly successful.) This week Rob Hinds, owner of Raise Your Lid...
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89. My Real Thoughts About Hourly Pricing (with Sheli Dodaro Hernandez)

I dedicated 3 years of my own business to thoroughly testing hourly pricing. I implemented this structure in my commission salon with a full team of stylists & am sharing my honest thoughts, feedback and pros and...
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88. Rental, Commission or Hybrid, Here's My Honest Feedback

Commission, rental, hybrid- which is best for you? I've personally tested all of these methods in my salon and I have some honest thoughts about it. In this episode, I walk you through my salon owner journey, why I...
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87. How To Make Your Salon Stand Out With SEO & Google Ads (with Chris Sheppard)

There are so many ways to grow your business online apart from social media. This week I sit down and chat with Chris Sheppard, owner of pingpong design + marketing. Chris has decades of experience regarding Search...
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86. Lessons From A Toxic Situation

Has a situation unfolded that left you thinking, "Why is this happening to me?!" Just a few years ago, I would have had that exact mindset. I would have blamed everyone and not reflected on the situation, instead...
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85. Ways To Enhance Your Client Experience (Without Spending Extra Money)

Now more than ever, we need to stand out. One of the best ways to stand out is by providing an exceptional client experience. And guess what? This doesn't need to cost you loads of money! In this episode, I'm going to...
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84. The Secret To Success In Life & Business Is Discipline

The secret to success is discipline. It's the small promises you keep and follow through with every single day that will get you far in life and in business. I think discipline is an overlooked trait and one of the...
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83. Are You Running An Authentic Business? (with Sheli Dodaro Hernandez)

It's so easy to get wrapped up in what others are doing, how they're doing it, why they're doing it and watching their success unfold online. Oftentimes we make decisions based on trends or what others in the industry...
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82. Is Reactivity Ruining Your Business?

Is reactivity taking over your business? You've probably heard of the phrase "flight or fight" at some point, whether it be online or in a psychology class. There's more to reactivity than just fight or flight, and it...
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