The Elevate Podcast

The Elevate Podcast

Hosted by: Patricia Nowakowski & Megan Heurich

Join Patricia Nowakowski every Thursday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia...

All Episodes

Episodes

127. Everything You Need To Know About Your First Year Of Salon Ownership (with Erynn Russell)

Erynn Russell, owner of Adorn Hair Artistry, reflects on her first year of salon ownership and shares some wisdom. If you're considering opening a salon, Erynn and Patricia cover all the unexpected things you might...
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126. Why Your Salon Needs An Operations Manual

If you don't have an operations manual for your salon, it's time to create one. How will your team know how to operate or what to do in certain situations? Without an operations manual, everyone will be running to you...
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125. A CFO Shares Everything You Need To Know About Successful Financial Planning (with Janell Borrero)

How often does financial stress get to you? This week CFO Janell Borrero, owner of SHEfo, shares how you should be financially planning as a business owner in the beauty industry. Janell offers some practical steps as...
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124. How To Make Your Brand Stand Out In A Saturated Space (with Pascale Ricchetti & Kate Sharp)

How can you make your salon stand out in a saturated space? This week Pascale Ricchetti & Kate Sharp, co-founders of Azori Studio, share how you can find your "Fame Factor." They've worked with brands such as...
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123. I Created New Roles For My Stylists & My Salon Has Never Been Better

To listen to the full episode & receive my exclusive supporting documents on this topic,...
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122. How To Radiate Big Brand Energy (with Katrina Owens)

As a small business owner, we can't let PR opportunities pass us by. Oftentimes we're focused on what's going on inside our business, but it's important to take a step back and tap into other opportunities that are...
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121. Carving Your Own Path In Our Industry (with Nick Mirabella)

One of the most beautiful things about our industry is the amount of different paths you can take. From owning a salon, to becoming an educator, to building your own product line and more, the choice is really up to...
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120. How To Retain Clients

GET THE FULL EPISODE HERE: https://podcasts.apple.com/us/podcast/elevate-insider-18-full-episode-how-to-retain-clients/id1623444149?i=1000657308588 Client retention shouldn't be left up to your stylists. As a salon...
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119. How To Look At Your Salon With A Business Mindset (with Tammy Johnston)

One of the biggest struggles I see salon owners experience is shifting from stylist to owner. We go from someone who focuses on technical skills & clients to running an entire business. It's a huge change. This...
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118. How To Create A Simple But Super Effective Email Marketing Strategy (with Amy Kuphal)

Most of the salon owners and stylists I work with are dramatically underutilizing their email list. This week I sit down with Amy Kuphal, a lead generation and email marketing specialist who helps solopreneurs and...
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117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience

Last year was my year for concerts. I traveled to countless states and saw many artists, but only one stood out: ODESZA. Why? Because they created an incredible "wow factor" that I haven't experienced at any other...
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116. How To Rank Your Salon Higher On Google [And Other SEO Tips] (with Lindsay May)

Social media is great, but there are more powerful ways to reach new clients online. This week I welcome Lindsay May to The Elevate Podcast and we talk everything SEO, Google rankings, blog posts and Pinterest to help...
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