All Episodes
Episodes
128. Why You Should Quit Renting Your Salon Space & Purchase Commercial Real Estate (with Paul Neal)
Have you considered the benefits of owning your salon's building?
Paul Neal, owner of Vantage Point Commercial Capital & author of Unlease Your Business, shares who should seriously look into purchasing property...
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127. Everything You Need To Know About Your First Year Of Salon Ownership (with Erynn Russell)
Erynn Russell, owner of Adorn Hair Artistry, reflects on her first year of salon ownership and shares some wisdom.
If you're considering opening a salon, Erynn and Patricia cover all the unexpected things you might...
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126. Why Your Salon Needs An Operations Manual
If you don't have an operations manual for your salon, it's time to create one.
How will your team know how to operate or what to do in certain situations? Without an operations manual, everyone will be running to you...
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125. A CFO Shares Everything You Need To Know About Successful Financial Planning (with Janell Borrero)
How often does financial stress get to you?
This week CFO Janell Borrero, owner of SHEfo, shares how you should be financially planning as a business owner in the beauty industry.
Janell offers some practical steps as...
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124. How To Make Your Brand Stand Out In A Saturated Space (with Pascale Ricchetti & Kate Sharp)
How can you make your salon stand out in a saturated space?
This week Pascale Ricchetti & Kate Sharp, co-founders of Azori Studio, share how you can find your "Fame Factor."
They've worked with brands such as...
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123. I Created New Roles For My Stylists & My Salon Has Never Been Better
To listen to the full episode & receive my exclusive supporting documents on this topic,...
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122. How To Radiate Big Brand Energy (with Katrina Owens)
As a small business owner, we can't let PR opportunities pass us by.
Oftentimes we're focused on what's going on inside our business, but it's important to take a step back and tap into other opportunities that are...
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121. Carving Your Own Path In Our Industry (with Nick Mirabella)
One of the most beautiful things about our industry is the amount of different paths you can take. From owning a salon, to becoming an educator, to building your own product line and more, the choice is really up to...
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120. How To Retain Clients
GET THE FULL EPISODE HERE: https://podcasts.apple.com/us/podcast/elevate-insider-18-full-episode-how-to-retain-clients/id1623444149?i=1000657308588
Client retention shouldn't be left up to your stylists. As a salon...
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119. How To Look At Your Salon With A Business Mindset (with Tammy Johnston)
One of the biggest struggles I see salon owners experience is shifting from stylist to owner.
We go from someone who focuses on technical skills & clients to running an entire business. It's a huge change.
This...
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118. How To Create A Simple But Super Effective Email Marketing Strategy (with Amy Kuphal)
Most of the salon owners and stylists I work with are dramatically underutilizing their email list.
This week I sit down with Amy Kuphal, a lead generation and email marketing specialist who helps solopreneurs and...
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117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience
Last year was my year for concerts. I traveled to countless states and saw many artists, but only one stood out:Â ODESZA.
Why? Because they created an incredible "wow factor" that I haven't experienced at any other...
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