178. Luxury Isn't A Vibe, It's A Standard

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Many salon owners believe that luxury is about a beautiful space, high-end products, or fancy beverages. The truth? Luxury is a standard, not a vibe.

In this episode of Insider, we dive into what it truly takes to create a luxury salon experience. You’ll learn how to:

• Anticipate client needs and deliver before it’s expected (like cleaning hairlines, informing about external disruptions, or offering thoughtful conveniences).

• Provide an impeccable client experience every single time.

• Deliver exceptional customer service with integrity and attention to detail.

• Train your team to consistently deliver a high-end experience, ensuring every client leaves feeling valued.

We also break down lessons from the Ritz-Carlton and Disney on going above and beyond for clients, and how you can apply these standards in your salon immediately.

If you’re ready to elevate your salon beyond aesthetics and products, and make luxury a repeatable standard, this episode is for you.