83. Are You Running An Authentic Business? (with Sheli Dodaro Hernandez)

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It's so easy to get wrapped up in what others are doing, how they're doing it, why they're doing it and watching their success unfold online.

Oftentimes we make decisions based on trends or what others in the industry are doing. But are those decisions true to what we want for ourselves and our business?

Authenticity is important now more than ever, what are you doing to stay authentic?

This week, Sheli Dodaro Hernandez and I discuss why authenticity matters and how it will set you apart.

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